Wayfair is taking a page out of the QVC playbook. The online retailer announced this week that everything featured on its new TV show, which debuts on Lifetime today, will be completely shoppable.
The Way Home is an hour-long DIY and home improvement show hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi. The 10-episode season will have a different theme and different design guests each week (and yes, that is our very own Maxwell Ryan above!).
After each episode airs on Lifetime, it will be available to stream on Wayfair.com where you can also shop for the pieces and products from the show. "Everything, from the smallest pieces on set to pieces you see in a makeover in a taped package, is on sale at Wayfair," A+E Networks executive producer Steve Ascher told AdWeek.
The Way Home premieres on Lifetime today at 11 am.