We Just Got a Full Look at Chip & Joanna Gaines’ Collection For Target & Here Are Our Favorites

Written by

Tara BellucciNews and Culture Director
Tara BellucciNews and Culture Director
Tara is Apartment Therapy's News & Culture Director. When not scrolling through Instagram double-tapping pet pics and astrology memes, you'll find her thrift shopping around Boston, kayaking on the Charles, and trying not to buy more plants.
published Oct 11, 2017
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(Image credit: Target)

If you’ve been anxiously awaiting more info on Chip and Joanna Gaines’ collection with Target, today is your lucky day. We got our hands on the full lookbook for Hearth & Hand with Magnolia and let’s just say, we’re ready to cozy up by the fireplace.

(Image credit: Target)

We reported on the news of the collection last month when the Fixer Upper stars announced the new partnership. Hearth & Hand has over 300 pieces ranging in price from $.99 to $129.99, with most items under $30. The collections include pajamas and pet products, as well as the more expected home decor, kitchen and dining, and holiday gifts, decorations, and accessories.

(Image credit: Target)

For the couple that just took a pause on their hit show to spend more time with family, it’s no surprise that that’s the inspiration for the collection. “For me and Chip, there is nothing more important than home and family,” she tells A Bullseye View. “That’s what fuels our passion for helping families create spaces they want to gather in, so naturally, the inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire. It’s all about surrounding yourself with people you love.”

(Image credit: Target)

“The products were designed for everyday life and inspired by the moments in life that bring people together, so our hope is that these products help families do just that,” she continues. “The idea that we can help make someone’s home feel even more lovely and inviting for the holidays and beyond is something really special.”

(Image credit: Target)

Although it’s not available for purchase online or in stores until November 5, you can see the full collection on Target.com right now , or browse (and bookmark) our faves below:

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Pet toy, $6.99; Bandana, $7.99; Medium Pet Bed, $29.99; Large Pet Bed, $34.99 (Image credit: Target)