"Design With Style." I picked up the the new West Elm Fall 2007 today at their newest Victoria Gardens Store in Rancho Cucamonga. It was very interesting to note the change in cover format. It doesn't feature the usual pretty set-up decor shot, but rather, has a "real" person/model- "Bernard, Surfer..." with very little actual product showing. Seems like many home decor catalogs are adding in this "human" element, featuring "real homes" or "real people". (See ATNY's take on Room&Board's latest). According to the first intro page when you open the catalog...(continued)
"Design with style always has something to say. This season, we're stirring up the design debate with our gallery of design devotees. They all think differently and yet they all share one thing in common- West Elm style. Join the design debate."
We also noticed in-store there were big blow ups of these sepia toned "design devotee" portraits a la The Gap on several main walls.
We're a little unsure how effective the inclusion of these highly styled (and all coincidently good looking) "design devotee" testimonial/quotes are, but we are liking quite a few of the new fall product offerings. Have you seen this catalog yet? What's your take?