West Elm Stays with Blonde Mid-C Modern

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(Image credit: Apartment Therapy)

We were shocked, yes, shocked, to see West Elm‘s new catalog this week (catalog whore that we are).

Instead of the chunky, chocolate brown tables and chairs with the groovy purple textiles, and instead of going FAB like everyone else, they have taken a hard turn and are pushing a mid-century modern, BLONDE wood, spare shape style that makes them look like a DWR knockoff shop.

(Or more precisely, they are knocking off Sherwood Hamill’s unique furniture style).

Who will win? The jury is still out….

Style wars aside, there’s some nice stuff in this catalog, and it looks like West Elm is maturing nicely. Now let’s work on the quality, folks. MGR

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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
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