Opening Today: West Elm's First Pop-Up in Georgetown

Opening Today: West Elm's First Pop-Up in Georgetown

Leah Moss
Jul 14, 2011

The retail favorite opens its newest and smallest shop today in Georgetown. At 3,300 sq. ft., the Pop-Up packs a powerful punch, showcasing some of the best of its handmade and globally-inspired wares, as well as a number of limited edition and "discovered" pieces. They've also stocked the shop specifically with small space and dorm living in mind.

The styling alone sets the pop-up shop apart. With global, and specifically Indian, design in mind, the West Elm creative team has taken the art of layering to the next level. Salvaged ceiling tiles, discovered through Olde Good Things at Eastern Market, create a textured backdrop on which to showcase the sea of new fall textiles, including a line by Allegra Hicks as well as a number of hand blocked prints. I was surprised and delighted to discover that when West Elm describes something as "hand-blocked" and "handmade" they actually mean it. They've established a number of ethical relationships with global artisan cooperatives to produce unique textiles and pieces of art.

Aside from the inspiring styling and chance to check out the new fall line in person, there are a few more reasons to check out the new pop-up over the next few days. Today the shop will be featuring the tape installation of artist, Aakash Nihalani. On Saturday, West Elm will be offering free treats from local favorites, Pleasant Pops, and from 10-12 am on Saturday, many of the popsicle sticks will contain door prizes, including one for an $1,000 shopping spree.

Images: Leah Moss

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