How Many Americans Surf the Web as They Watch TV?

How Many Americans Surf the Web as They Watch TV?

Taryn Williford
Apr 8, 2010

We already know that many of our Unplggd readers are multi-taskers when it comes to home entertainment. Many plug in before bed and a few others are guilty of logging into their laptops on the loo. Now Neilsen Media Research, the utmost authority on television ratings, has produced yet another interesting statistic about our at-home habits. Can you guess what percent of Americans are guilty of surfing the Web while they watch TV?

The answer is 59 percent.

That's right, almost two-thirds of your friends and neighbors are guilty of multi-tasking with their TV and laptop at least once a month. That's a 35 percent increase from Neilsen's findings in 2008.

So as media analysts scramble and panic with the fear that the always-developing internet is going to take over TV, Neilsen's survey lets us know that it might actually be enhancing the TV watching experience.

It's not totally surprising to us. We've been guilty of following along with "#Lost" on Twitter as we're watching the always-confusing show, and we know long-distance friends that IM each other as they're watching Gossip Girl.

Do you have any surf-while-you-watch habits? Let us know in the comments!

Via Reuters

(Image: Flickr user Jainaj under license from Creative Commons.)

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