What's your favorite color? It's a question we ask children all the time, and now century-old British stationer G.F. Smith is asking the world.
Sure, almost any research of favorite colors counts blue as the top hue—including a survey conducted at the 1893 Chicago World's Fair. While blue will most likely be most popular, G.F. Smith is asking people for a specific hue, which you select by scrolling your mouse (or finger) over the screen until you find your favorite shade.
While it's certainly fun to see what everyone picks, G.F. Smith will also be analyzing the data, answering such questions as, do hotter climates prefer warm hues, and are certain colors more popular in age ranges?
One person's favorite color will be added to the company's Colorplan paper line—and named after them. They'll also win a set of personalized stationery in their color, and a trip for two to see the paper being made. (Watch out world, Bellucci Pink is coming for ya.)
Add your color to the mix at worldsfavoritecolor.com.