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What’s the World’s Favorite Color? You Can Cast Your Vote

Tara Bellucci
Tara BellucciNews and Culture Director
Tara is Apartment Therapy's News & Culture Director. When not scrolling through Instagram double-tapping pet pics and astrology memes, you'll find her thrift shopping around Boston, kayaking on the Charles, and trying not to buy more plants.
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published Jan 8, 2017
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What’s your favorite color? It’s a question we ask children all the time, and now century-old British stationer G.F. Smith is asking the world.

Sure, almost any research of favorite colors counts blue as the top hue—including a survey conducted at the 1893 Chicago World’s Fair. While blue will most likely be most popular, G.F. Smith is asking people for a specific hue, which you select by scrolling your mouse (or finger) over the screen until you find your favorite shade.

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(Image credit: worldsfavouritecolour.com)

While it’s certainly fun to see what everyone picks, G.F. Smith will also be analyzing the data, answering such questions as, do hotter climates prefer warm hues, and are certain colors more popular in age ranges?

One person’s favorite color will be added to the company’s Colorplan paper line—and named after them. They’ll also win a set of personalized stationery in their color, and a trip for two to see the paper being made. (Watch out world, Bellucci Pink is coming for ya.)

Add your color to the mix at worldsfavoritecolor.com.

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