What's Wrong With Tokidoki Barbie?

What's Wrong With Tokidoki Barbie?

Sarah Rae Smith
Oct 19, 2011

When I first laid eyes on the new Tokidoki Barbie last Thursday on her release date, I couldn't help but think she was cool — and I'm not a big Barbie fan. Little did I know I was in the minority as parents are in an uproar against her new tattoos!

The latest release from camp Barbie is a collaboration with Japanese-inspired brand Tokidoki (though actually Italian) which includes a vinyl toy pet and a new rocker look. She's definitely more hardcore than Barbies of the past and some parents are raising their voices in concern, not over what she's wearing, or her ridiculously proportioned body, but what's on her fake, plastic skin. Tattoos!

What do you think about Barbie's fresh ink? Are you concerned about a toy that encourages tattoos as a sign of beauty or coolness? Is this Barbie for collectors more than kids?

(Image: Barbie Collector)

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