Prices at Whole Foods Are Rising After the Amazon Acquisition, Report Says

Prices at Whole Foods Are Rising After the Amazon Acquisition, Report Says

Nora Taylor
Dec 11, 2017
Whole Foods
(Image credit: Roman Tiraspolsky/Shutterstock)

Earlier this year, Amazon acquired Whole Foods and the grocery buying public rejoiced at the sound of prices being cut. Folks flocked to the store for cheaper bananas and hummus, and there were even seasonal price cuts around Thanksgiving. But all good things must come to an end, or rather must start returning back to normal, as Business Insider reported that Whole Foods prices are creeping back up.

The Business Insider article quotes a study by Gordon Haskett, a research firm, that found that Whole Foods prices are now just 1.1% less than they were before the Amazon buy. The firm went to a Whole Foods in New Jersey and purchased 110 items, and found that the total cost had risen 1% since September.

While there were price cuts in some produce and dairy, snacks saw the biggest bump in prices. According to the article, "The prices of produce fell 4.9%, while snack foods rose 5.2%, dry grocery rose 2.5%, beverages and bakery each rose 1.3%, and frozen goods rose 1.3%." The price cuts were big news when announced, and brought in more customers for the grocery giant, so it will be interesting to see if people stick around if prices level out.

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