Why Simple Is Good: Jonathan Ive

Why Simple Is Good: Jonathan Ive

F8ea3f12e202a37c4952fba71b17f8745b5b8ded
Gregory Han
Nov 3, 2011

"Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential."

- Jonathan Ive, from the book, Steve Jobs, by Walter Isaacson)

[Image: Flickr member cmbjn843 licensed for use under Creative Commons.]

Apartment Therapy supports our readers with carefully chosen product recommendations to improve life at home. You support us through our independently chosen links, many of which earn us a commission.
moving--truck moving--dates moving--dolly moving--house moving--cal Created with Sketch. moving--apt