Why We Love Projects: Creative Flow

Why We Love Projects: Creative Flow

Sarah Coffey
Sep 18, 2007

Over the weekend, we thought a lot about why we love projects (like the Fall Cure we're currently doing). On Saturday, we heard a rebroadcast of an episode of This American Life in which David Rakoff visited the Craft Department at Martha Stewart Living and asked the philosophical question, "Why do we make things?" We think that question's not so far from an issue that lies behind the Fall Cure: "Why do we work on our homes?" The answer is all about the process. When you're fully immersed in a project, you experience a psychological phenomenon called flow.

Flow is that feeling you get when you're so involved in a project that time stands still and your creative energy is focused entirely on the task at hand.

I've felt that way while working on my home, making things or (sometimes) blogging. It's one of main reasons why I went to art school, why I love DIY projects, and why I spend so much time focused on my home.

As we go through the Fall Cure it can seem daunting to have so many tasks to complete, but it's reassuring to remember that projects are really about the process, and finding our flow within it.

Image via Free Range Stock.

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