Relax With Soothing Wine ASMR This Holiday Season

Over the last two years, we’ve come to embrace the unknown. Quarantine, virtual get-togethers, Zoom Thanksgiving dinners—we’ve done it all. While things are easing up a little, this holiday season will still be an interesting one, so why not switch up your aesthetic to match?

Public Goods recently unveiled Wine TV to complement their new sustainable wine range and help make the holiday season as relaxing as possible. Consider it your antidote to another busy festive season.

An endless stream of wine, from red to white to rosé, Wine TV is a nearly two-hour-long video of pouring, bubbling, swirling goodness that’s oddly really relaxing.

ASMR, or autonomous sensory meridian response, is the sensation that some people experience in response to specific sights and sounds. It’s generally described as a warm tingling that starts at the scalp and travels down the back of the neck and upper spine.

In a 2018 study by The University of Sheffield, researchers found that ASMR may have benefits for both mental and physical health.

“Our studies show that ASMR videos do indeed have the relaxing effect anecdotally reported by experiencers—but only in people who experience the feeling. This was reflected in ASMR participants’ self-reported feelings and objective reductions in their heart rates compared to non-ASMR participants,” explained The University of Sheffield Psychology Department’s Dr. Giulia Poeriohat in a report of the study. “What’s interesting is that the average reductions in heart rate experienced by our ASMR participants was comparable to other research findings on the physiological effects of stress-reduction techniques such as music and mindfulness.”

For a calming yet festive addition to your space this season, try steaming Wine TV during your holiday get-togethers to create a comforting and calming atmosphere. Click on the video below to experience it for yourself.

Wine TV’s launch has been timed to the release of six new Public Goods wines that are responsibly grown with organic grapes from family-owned vineyards around the world.

At less than $20 per bottle, the new additions include white, red, rosé, and prosecco, and each organic blend is vegan-friendly. For those who want to try them all, there’s also a variety 6-pack available.

The new Public Goods wines are as follows:

• Malbec Bordeaux 2019 (France): Organically grown and Biodynamically farmed with no added sulfites. 150 sheep weed the vineyards and beehives are planted for pollination and the regeneration of bees. Aromas of fresh blackberry, wild strawberry, and licorice for a fruity and elegant finish.

• Rosé 2020 (France): Made from Organic grapes grown on clay soil. Blend of Grenache (50%), Caladoc (30%), and Mourvèdre (20%). Crisp, dry, earthy finish with notes of watermelon and cherry.

• Prosecco DOC (Italy): Made from Organic Glera grapes. Vegan yeasts and organic cane sugar are added to the wine for sweetening. Bright and elegant scent of acadia flower with intense apple notes.

• Red Blend 2018 (Chile): Made from Organic grapes for a blend of 60% Cabernet Sauvignon, 30% Carmenere, 10% Cabernet Franc. Intense aromas of black fruits like cassis and black plums, as well as notes of fig and vanilla.

• Pinot Grigio DOC Venezia 2020 (Italy): Made from Organic Pinot Grigio grapes. Selective yeasts and minimal sulfites are added to encourage fermentation and preservation. Clean, fresh and precise on the nose with hints of pear and floral notes. 

• Chardonnay 2019 (California): Made from Organic grapes. Fermented in stainless steel tanks and finished in oak barrels for the final 2 months. Crisp, tropical and citrus flavors with mineral notes.

Cheers!