The Wired Store: Holiday 2010 Pop Up

The Wired Store: Holiday 2010 Pop Up

Joelle Alcaidinho
Nov 19, 2010

This year's Wired Store opened to the general public today and we were pleased as punch to stroll through it. The 6th annual Holiday pop up store for Wired magazine features many pieces of tech that we've come to know and love and also has introduced us to some new items that are definitely making our wish list this year. With three floors full of interesting tech with various price points ranging from "affordable" to "woah spendy," it can truly be a one-stop shopping destination for all of the gadget lovers in your life.

This year's Wired Store is arranged by persona. Wired has created 7 profiles and selected items to match: Digital Gentleman, Gadget Girl (next year can we have a Digital Lady?), Gastronaut, Smarter Upstarter, Adventure Capitalist, Maker, and Culturazzi. The products and persona are clearly marked in various areas of the store and it's interesting to see what they picked for what persona (and also why such a persona exists). Oddly enough despite being female we found ourselves the most attracted to the Digital Gentleman products and were not terribly wowed by the Gadget Girl.

One of our initial observations when we entered the space was the open main floor and the interesting art installations. It was neat to see how the art connected the top floor with the main floor and brought more cohesiveness to the space. The main floor has the editor's picks, several small accessories, a shower stall where you are video recorded when you sing (no the shower portion does not actually work), and the checkout area. The main floor also hosts the Gastronaut products and this year's store does not have a kitchen! There are still various fridges here and there (and yes, like last year they are filled with free Arizona tea beverages), but sadly not many gorgeous appliances to lust over.

After making your way through the main floor check out the upstairs area. If you are half a fan of the BBC as we are then you will be thrilled to discover playing on the very shiny televisions the latest season of Dr Who and one of our personal favorite shows, Sherlock. This floor also hosts a very interesting new technology from Cisco called UMI which allows you to video chat in HD from your TV.

The lower level has a much smaller toy area compared to last year and also has the Maker products. It was fun to spot some of our favorite items like the MakerBot and the oh so fun USB Typewriter.

Like last year, it was great to be able to play with and hear some of the items we write about but don't own and it was also swell to get gift ideas for some of the harder to surprise friends on our list. The store really does have something for almost everyone and it is rather well curated. Whether you are looking for an eco-toilet that composts, a very interesting exercise bike, or a QR tag art print from your DNA, this store has it. Sadly, or thankfully if you are traveling in New York, you cannot take your purchases with you. Purchases made at the pop up store will be shipped. The store will also be hosting several events including GeekDad Family Day. Not in New York anytime soon? No worries, you can still shop via the Wired online store.

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