Wonderwall: Retail Interiors by Masamichi Katayama

Wonderwall: Retail Interiors by Masamichi Katayama

Sarah Coffey
Jan 11, 2011

What do Uniqlo in New York, Colette in Paris, and the Nike Flagship Store in Tokyo have in common? Their interiors were all designed by Masamichi Katayama's Tokyo-based firm, Wonderwall. Katayama describes himself as a "total concept" designer, skilled at creating interiors that "touch the subconscious of the consumer and occupant."

His spaces are memorable and — sometimes — surreal. For the Godiva Chocolate Flagship Store in Tokyo, he created a ceiling that mimics dripping chocolate. For Colette, he designed a basement bar that's half trendy nightclub / half retail eatery. And for the Nike Store, he built a display from dismembered mannequin feet with the words "Just Do It" sprayed across their surface.

Even his website is a mind-bending environment — a faceted grid of images that swell and dip as your cursor moves across them. While his spaces aren't conventional, they're certainly inspiring, and a few of them even have ideas that can be translated into real-life decor. (The colorful tile surfaces from the Soho Canteen would look great in a bold kitchen or bathroom, and the minimal Tokyo Wonderwall office would be a good project for a neatnik workaholic to bookmark.) To see more, check out Wonderwall's online portfolio.

The SOHO Canteen | Tokyo | 2010
Pass the Baton Omotesando | Tokyo | 2010
Colette | Paris | 2008
Godiva Flagship Store | Tokyo | 2009
Wonderwall Office | Tokyo | 2009
Nike Harajuku | Tokyo | 2009
Uniqlo Soho | New York | 2006

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