Boho has officially come to Macy's bedding department, thanks to a new collaboration with Lucky Brand — the fashion label's first foray into home goods — debuting this week at Macy's.
Lucky Brand Home will channel the label's decades-old popularity in contemporary denim into a line of handcrafted quilts, duvet covers, comforters, sheets, decorative pillows and other "soft home" accessories ranging from $80 to $330, currently available online (and on sale!) at Macys.com and will be available in Macy's retail stores starting September 15th, according to trade publication Home & Textiles Today.
Launched in Los Angeles in 1990, Lucky Brand has always been known for its cheeky, casual, contemporary vibe — most notably, the placement of its label on its classic denim — and its relaxed, festival wear styles channeling the American West.
Carlos Alberini, Lucky Brand's chief executive officer, told the Los Angeles Times back in November — as it launched another co-branded effort, then with Pendleton — that the company is picky when it comes to collaborators, using its roots and emphasizing music, moto, escapism, and the California lifestyle as guideposts.
"Everything has to start with heritage and that feel to know if it's a match," Alberini said.
VP and home fashion director Roberson Keffer also told Home & Textiles Today that Macy's is particularly proud of the focus on carefree vintage-inspired textile craftsmanship for Lucky Brand Home.
"From tassel details in the throws to the intricate embroideries of our quilts, Lucky Brand Home looks beautiful in any space, but is also easy to care for and style," Keffer said.
Lucky Brand Home will be carried in 100 Macy's stores across the U.S. starting in September 2017.