Your Guide to (Finally) Understanding IKEA Names

Your Guide to (Finally) Understanding IKEA Names

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AT Video
Jun 24, 2016

You may have been there before: inside an IKEA store, staring at the name of a popular item, wondering, "How do I pronounce this and what does it even mean?" While learning how to say these words may take some practice, their translations are very straightforward. For example, jordgubbe, which is a plant pot at IKEA, means strawberry.

Maxwell Ryan sat down with Mikael Ydholm, the Head of Research for IKEA, to test his tongue at pronouncing these terms and to learn the proper way to say these items in their native language. Maxwell also learned their English translations. Some of them may surprise you.

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