It’s not every day that you find yourself walking past a red screen door in a hip city shopping district like Hayes Valley.
The door, perhaps more than any other single piece inside this Hayes Valley store, tipped us off that we were someplace special.
Zonal’s owner, Russell Pritchard, scouts folk art (like this museum-quality chair made from spools) and salvages American country furniture from the 1860’s through the 1940’s.
Most of it is made from solid wood and iron, and all of it has a hand-made, rustic quality that can cushion the grind of city life. The day we took these photos, for instance, Russell was sitting in one of his porch chairs on the sidewalk in front of his store, enjoying the beautiful day as though lingering on a country porch.
Russell leaves the worn finishes of these pieces intact when he restores them. He’s a firm believer in the way time enhances a piece of furniture and gives it one-of-a-kind appeal. So on a walk through his store you’ll find layered and chipped painted finishes, tables with names carved into them and porch swings with evocative creaks.
You’ll also find modern upholstered pieces, which Russell added to his furniture collection in part to model the way rustic country antiques can harmonize with contemporary furniture.
And mixed in with the rustic and the modern: paintings from local artists.
Prices are affordable to mid-range, with sofas going for $1000 – $1400; iron beds for $450 – $1400; tables for $250 – $650, and dressers for $200 – $400. Art generally ranges between $400 and $1200, though some smaller works are priced at $125.
Russell says that “Zonal” refers to a place or mood whose particularities are open to individual interpretation. After a visit to his store we’d say it’s possibly to narrow that into something a little less vague, as Zonal’s wares have a distinct look: nostalgic, colorful, and authentic.