How do you decide how much to spend on gifts for friends and family during the holidays? Online retailer Jet launched a "careculator" to determine what each relationship is worth.
The Careculator suggests how much you should spend on your coworker, your cousin, or your bestie based on how much they interact with your posts on Facebook. Log into your account and Jet will see how many likes and comments you've gotten from them, assign a gift value, and serve up options for that price point (from Jet, of course).
Of course, this doesn't take into account how much you like them IRL (like that one friend from high school that thumbs ups literally everything you post, but you haven't actually talked to in decades). The tool is obviously meant to be tongue-in-cheek—clearly one of my best friends is worth more than $6.22—but it can be fun to see how your friends rank.
"As we thought more about it, looking at insights around shopping during the holidays, people are spending so much money buying gifts for friends and family, and it's this mad rush of trying to figure out what to get people, how much to spend, and how to get the most value so at the end of it all you don't have a financial hangover," Jet's VP of Marketing Sumaiya Balbale told Co.Create. We totally agree.