I'm a big fan of gifting flowers—both to others and myself. They instantly brighten any room and, in a workspace, are a welcome contrast from screen life. But sometimes the experience of sending flowers can be a bit lacking… or even embarrassing. Most of the time you place an order with a phone operator who dispatches a local florist you don't choose. When the flowers arrive you have no idea if they're a reflection of your good taste, or a pile of half-wilted carnations. (Cringe.)
Thankfully, a new wave of online florists has made ordering stunning fresh flora easy and transparent. What you see on the website or app is what you're sending (and getting for yourself). And the selections are more your style—we're talking seasonal stems and Instagram-worthy arrangements any day of the week.
Whether you want to gift greenery for the holidays or treat yourself to a weekly bunch of blooms, here are five online florists to keep on your digital speed dial.
Specializes in: Gorgeous, burlap-wrapped blooms sourced from local farmers in your area.
Where they deliver: Nationwide to the lower 48 states (Hawaii and Alaska excluded) with additional offerings in San Francisco.
Cool features: Farmgirl only offers one design arrangement each day, which majorly cuts down on floral waste. Orders are hand-delivered by Farmgirl couriers.
Great for: Dinner parties, thank-yous, and get-well pick-me-ups.
Specializes in: Sophisticated, monochromatic bunches of 25 roses in a Parisian-inspired hat box.
Where they deliver: Manhattan and Los Angeles deliveries only. In Canada, deliveries available in and around Vancouver.
Cool feature: They offer five color variations on the same design. You won't get bogged down with choices, so it's easy to order.
Great for: Your friend with minimalist taste, or making a statement on Valentine's Day.
Specializes in: Hand-potted plants and succulent arrangements in design-savvy containers.
Where they deliver: Nationwide with additional offerings in NYC.
Cool feature: The site is arranged by bright-light and low-light plants, so you can pick the perfect greenery for your space.
Great for: Co-workers, new neighbors, and friends.
Specializes in: Fresh, planted succulents delivered in a simple gift box that doubles as a planter.
Where they deliver: Shipping nationwide in the contiguous United States. They'll also hand-deliver in the Los Angeles area (plus L.A. residents have a larger selection of premium gardens).
Cool feature: The different-sized gift box gardens can be customized with a paper sleeve to fit the occasion.
Great for: Birthday or congratulatory gifts for far-away friends.
Specializes in: Fresh-cut stems from a farm to your door in hours (so they last!), or same-day artisan florist deliveries.
Where they deliver: Nationwide in all 50 states.
Cool features: Transparent pricing, and no cheesy up-sells (no thanks on the teddy bears). Plus a 100% happiness guarantee you can invoke if there's any issue.
Great for: Farmer's Market-style centerpieces and unfussy hostess gifts.
Specializes in: Sprightly flower bouquets and petite succulent designs.
Where they deliver: Nationwide with same-day delivery in select areas.
Cool feature: When you enter your delivery address, BloomThat automatically shows you available arrangements with delivery times.
Great for: Birthdays—some bouquets come with fun add-ons like artisanal chocolate or caramels.
Specializes in: Custom luxury floral and plant arrangements for home and workspaces.
Where they deliver: More than 30 cities across the U.S.
Cool features: Each order starts with a design consultation so you get a completely custom arrangement. For larger installations, you're paired up with an H. Bloom account executive, who acts as your point person for design, installation, and maintenance. Subscription services are also available.
Great for: Events, corporate gifting, and homeowners and businesses that want to receive arrangements on a regular basis.
Specializes in: Vibrant, cut-to-order bouquets and fun succulents arrangements.
Where they deliver: NYC, Washington D.C., Baltimore, and Philadelphia
Cool features: Stems are sourced from Veriflora and Rainforest Alliance Certified farms and cut fresh daily. Have questions before ordering? Chat with a Flower Maven via the UrbanStems website.
Great for: Everyday flower gifting for friends, family and yourself.