Michael's "Comfortable Modern" Rowan Building Loft

House Tour

Name: Michael Francesconi
Location: Downtown — Los Angeles, California
Size: 1,000 square feet
Years lived in: 2 years

Michael's home is not just another run-of the mill downtown space. While It is common to find concrete floors and industrial modern style furnishings in lofts, Michael has balanced out his space by incorporating color, built-ins, and unexpected furniture choices. I feel like visitors could easily forget that they are in a loft because the overall vibe feels more like a comfortable house!

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Apartment Therapy Survey:

My Style: Comfortably Modern

Inspiration: About 9 years of loft living in Downtown Los Angeles

Favorite Element: The floor to ceiling brick. I knew this was my home the moment I saw the brick.

Biggest Challenge: There was very little shelf space when I bought the loft, which is where the built-ins came in.

What Friends Say: Can't say for sure, but it's a constant place of gathering.

Biggest Embarrassment: I hear the window shades are transparent at night …

Proudest DIY: Less DIY and more found-art, the tumbleweed wire sculpture I found on the side of the road - it's been with me for half a decade.

Biggest Indulgence: No question, the couch. An old girlfriend helped me design it — 7 feet, extra deep, goose down and royal blue velvet. I love it.

Best Advice: A glass dining table. You've got to be extra conscious of visible space in a 1-bedroom loft. The dining room table I ended up with hosts 10 and doesn't hog the space a bit.

Dream Source: Long standing coveter of all things Cisco Brothers. New found fan of Croft House on La Brea. And if I could bring anyone in to handle it all, I'd love to let Miguel and Sherry Nelson of Marvimon and Smog Shoppe have at it.

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Resources of Note:


  • Bosch Range and Microwave
  • KitchenAid Fridge
  • Bosch Washer/Dryer


  • Scavolini Cabinetry
  • John Boos Kitchen Island
  • Toto Plumbing Fixtures


  • Custom Couch from Sofa Co.
  • Tufted Chairs from Craigslist
  • Dining Room Table from Calligaris
  • Eames Chairs
  • Bedside Table from Blueprint


  • Wire Ball from side of the road
  • Typewriters from family


  • Bed from Blueprint


  • Hardwood Floors
  • Essenza Porcelain Tile


  • Benjamin Moore China White
  • Benjamin Moore Decorators White
  • Benjamin Moore Graphite
  • Benjamin Moore Chalkboard


  • Pendants from Lamp Expo
  • Table Lamp from Blueprint


  • Bedding by Matteo Home

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Thanks Michael!

Images: Evan Koester

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Marcia is an interior, portrait, and travel photographer and has photographed over 50 homes of creatives. Her photographic style is capturing her subject in the most natural state and creating an emotional response.