Michael’s “Comfortable Modern” Rowan Building Loft

(Image credit: Apartment Therapy)

Name: Michael Francesconi
Location: Downtown — Los Angeles, California
Size: 1,000 square feet
Years lived in: 2 years

Michael’s home is not just another run-of the mill downtown space. While It is common to find concrete floors and industrial modern style furnishings in lofts, Michael has balanced out his space by incorporating color, built-ins, and unexpected furniture choices. I feel like visitors could easily forget that they are in a loft because the overall vibe feels more like a comfortable house!

(Image credit: Apartment Therapy)
(Image credit: Apartment Therapy)

Apartment Therapy Survey:

My Style: Comfortably Modern

Inspiration: About 9 years of loft living in Downtown Los Angeles

Favorite Element: The floor to ceiling brick. I knew this was my home the moment I saw the brick.

Biggest Challenge: There was very little shelf space when I bought the loft, which is where the built-ins came in.

What Friends Say: Can’t say for sure, but it’s a constant place of gathering.

Biggest Embarrassment: I hear the window shades are transparent at night …

Proudest DIY: Less DIY and more found-art, the tumbleweed wire sculpture I found on the side of the road – it’s been with me for half a decade.

Biggest Indulgence: No question, the couch. An old girlfriend helped me design it — 7 feet, extra deep, goose down and royal blue velvet. I love it.

Best Advice: A glass dining table. You’ve got to be extra conscious of visible space in a 1-bedroom loft. The dining room table I ended up with hosts 10 and doesn’t hog the space a bit.

Dream Source: Long standing coveter of all things Cisco Brothers. New found fan of Croft House on La Brea. And if I could bring anyone in to handle it all, I’d love to let Miguel and Sherry Nelson of Marvimon and Smog Shoppe have at it.

(Image credit: Apartment Therapy)

Resources of Note:


  • Bosch Range and Microwave
  • KitchenAid Fridge
  • Bosch Washer/Dryer


  • Scavolini Cabinetry
  • John Boos Kitchen Island
  • Toto Plumbing Fixtures


  • Custom Couch from Sofa Co.
  • Tufted Chairs from Craigslist
  • Dining Room Table from Calligaris
  • Eames Chairs
  • Bedside Table from Blueprint


  • Wire Ball from side of the road
  • Typewriters from family


  • Bed from Blueprint


  • Hardwood Floors
  • Essenza Porcelain Tile


  • Benjamin Moore China White
  • Benjamin Moore Decorators White
  • Benjamin Moore Graphite
  • Benjamin Moore Chalkboard


  • Pendants from Lamp Expo
  • Table Lamp from Blueprint


  • Bedding by Matteo Home
(Image credit: Apartment Therapy)

Thanks Michael!

Images: Evan Koester