Keep Calm Gallery

Keep Calm Gallery

Annie Werbler
Feb 8, 2010

Store History

  • Founded: January 2007
  • Founded by: Lucas Lepola and Hayley Thwaites
  • Headquarters: London
  • Sister stores: <a href="http://www.alphabetbags.com/">Alphabet Bags</a>
Immaculate Perception by Matthew Rose

We've all seen millions of those 'Keep Calm and Carry On' posters over the past few years, but there's a secret history behind this print and the many others sold by Keep Calm Gallery in London.

The web-based gallery, run by a young couple out of their home office, offers reasonably-priced prints of some of the best modern graphic designs. They tend to focus their product range on interesting typography, and ship out cards, tea towels, and mugs in addition to framed or unframed posters.

As for the company's namesake (shown here): It was originally designed in 1939 as an inspirational message invented by the British government in case Nazis took over during World War II. After fifty years, the never-used design became public domain, and several companies began reproducing it on every available surface.

Browse the rest these offerings to learn a little something special about each design.

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