I have used the same concept to create (DIY) my headboard with peel and stick PVC tiles for floors.I used ready to stick dark wood rubber floor tiles, framed with metallic stair noses to recreate a kind of luxury art deco/Ralph Lauren style and result is beautiful. I'll show you if I apply for a house tour once everything is finished...

I wonder if this could be used on a countertop?!

Counter top was my first thought also! Probably water would = bad.

Nice idea but way too expensive! $500 for 40 sq ft. Real wood is cheaper!

it seems like it will have the same lasting quality as fake brick.

Stikwood is 100% real wood cut to 1/8" thick. We use thin wood technology to give you a wood wall at a fraction of the cost with no construction mess. We have created Stikwood to make a wood wall obtainable to the average consumer.

Although Stikwood would look great on a countertop. Water and wood don't mix well. We do not recommend it. Although it would work as a back splash.

I have to agree with Stan Centar. We're talking about $12.50 sq ft. Most Fine lumber supply houses sell high quality veneers @ around $3 a sq ft. you could have those professionally installed and still come out cheaper it seems.

While the price does seem high, if one was doing a small accent area, the convenience of having manageable wood planks, and not having to deal with adhesives or many tools is worth a premium (to me). Looks like it's a huge time saver, too. I'd try it.

Expensive it may be, but as a renter the appeal of being able to do an accent or backsplash is huge! DIY veneer with the ability to remove it, spackle, and paint is awesome in my book!
And if the wood is carefully removed there's a lot of potential for reuse!
I'll be keeping this close in mind when I move to my next apartment.