A lot has changed with paints—even in the last year more paint companies have changed their formulas from high-VOC to low-VOC and even to no-VOC. And they're probably not the big name eco-friendly paints you've heard about. Leave it Consumer Reports to put all the paints to the test, and find out their results after the jump.
While we're used to seeing high-end brands such as Benjamin Moore, Sherwin-Williams and Mythic beat out the competition with their quality and quantity of eco-friendly paints, most other companies have stepped up to the plate and totally under our radar. Keep in mind, this was not a test of solely low or no-VOC paints, but rather an overall test of interior paints &mdash it just happened to be that the majority of the top finishers were low-VOC.
While the Consumer Reports ratings vary depending on the type of paint finish, Home Depot's paint, Behr, came out on top in all 3 finish types. The Behr Premium Plus Ultra was best overall, and has only 50 (claimed) VOC grams/liter at $31-$34/gallon. That's compared to Benjamin Moore Natura, which also claims to have 50 VOC grams/liter at $50/gallon but came in at #12 for low-luster finishes, #4 in Flat/Matte finishes and #2 in Semigloss finishes. Additionally, the Behr paint does not need a primer and may even need only one coat, meaning it can go even further than the competition.
Here's the Consumer Reports rated top 5 for each finish type:
Low-Luster (Satin & Eggshell)
1. Behr Premium Plus Ultra (Home Depot), $33/gallon, 50 VOC grams/liter
2. Kilz Casual Colors (Walmart), $22/gallon, 50 VOC grams/liter
3. Valspar Signature Colors (Lowe's) $32/gallon, 50 VOC grams/liter
4. Glidden Premium (Home Depot), $20/gallon, 50 VOC grams/liter
5. Behr Premium Plus Enamel (Home Depot), $23/gallon, 150 VOC grams/liter
Flat & Matte
1. Behr Premium Plus Ultra, $31/gallon, 50 VOC grams/liter
2. Behr Premium Plus Enamel, $17/gallon, 100 VOC grams/liter
3. Valspar Signature Colors, $28/gallon, 50 VOC grams/liter
4. Benjamin Moore Natura, $50/gallon, 50 VOC grams/liter
5. Olympic Premium (Lowe's), $16/gallon, 0 VOC grams/liter
Semigloss
1. Behr Premium Plus Ultra, $31/gallon, 50 VOC grams/liter
2. Benjamin Moore Natura, $50/gallon, 50 VOC grams/liter
3. Valspar Ultra Premium (Lowe's), $23/gallon, 50 VOC grams/liter
4. Valspar Signature Colors, $32/gallon, 50 VOC grams/liter
5. Benjamin Moore Regal, $45/gallon, 150 VOC grams/liter
Given the fact that most companies can color match these days, there's little reason to choose strictly by brand and definitely no reason to be afraid of the big box offerings.
(Image: Flickr member Photocapy licensed for use under Creative Commons)
Related:
• The Best Interior Paints with Low Toxicity, The New York Times
• Best Non-VOC, Green Paint Stores
• Best Eco Paints 2009: No-VOC and Non-Toxic
• Eco-Friendly Paint Roundup
• 10 Best Non-VOC, Low-Toxic Interior Paints

Comments (4)
Thank you so much for this! We are looking into painting our entire house and I am insisting on "green" paint options - this really helps me out.
I'm confused. You cite Benjamin Moore Natura as low-VOC but their website shows it as being no-VOC. Are there 2 versions? How does the no-VOC stack up?
I just painted a nursery with Behr "NO VOC LOW ODOR" and I am horrified! The fumes were terrible. I have painted professionally and this was by far the worst experience I have ever had.
We are a foster home for drug exposed babies. The babies can not afford exposure to anymore toxins. Whatever is in that paint is definitely NOT ok. Behr should be ashamed of themselves.
I've always been a Ben Moore user. Tried both the Behrs ceiling paint and the Plus Ultra this week and I was very impressed. My wife can smell an ant passing gas a mile away and she didn't so I don't know what odors dbrashep smelled but there was no trace of any odor when I was and finished painting. The Ultra Plus covered new wood trim (Fluted around doors) and touched up other trim that had been marked up in one coat with no primer and the ceiling paint dried smooth with no roller marks. We just don'tthink the color selections are as nice as ben moore but I guess they can always match.