Location:
online only
Specialty:
Handwoven rugs and pottery by Scandinavian artisans.
Price range:
($$) Mid-Range
Founded by designer Susan Serra and her daughter, Kelly Serra Donovan, Scandinavian Made is a new online shop that imports one of a kind home accessories made by Scandinavian artisans. What caught my eye are the rugs: each one is handwoven in Smaland, Sweden and made from recycled textiles.
According to the Scandinavian Made website:
All the cloth that our weavers use to weave the new woven rugs are recycled - we gather in cloth locally (bed linen, curtains, old clothes, for example jeans etc) and all cloth is washed until no more color will run from it, ironed and cut into long, thin pieces, that are rolled into cloth balls (as you would do with knitting yarn) and then used for weaving. This is also the way weavers worked 100 years ago, and therefore the small cloth pieces that are woven into the vintage rugs are all pieces of cloth that have been left over from clothes and textiles from homes here in Smaland.
These beautiful rugs would look good in all types of homes, from traditional to modern.
(Images: Scandinavian Made)
Store History
- Founded by: Susan Serra and Kelly Serra Donovan






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huh sory to say but this rugs are kind of overrated. you can buy them in europe ( germany, austria, slovenia etc) for around 5-20 eur - handmade. same size 150x70 cm
As someone (Swedish) who has grown up with a mother who weaves this types of rugs (trasmattor) I can only say that if they are well made, there are hours of skilled work behind each rug. Sure, you can by cheap handwoven rugs everywhere, in big apartment stores or from less serious artisans, but there really is a big difference in quality, in composition etc. I would think my mother spends a working week on each rug, at least, choosing textiles, making the rags, sewing them together in preparation for the weaving, thinking about the design, and then there is the thing about weaving them compact enough, so they get sturdy and even, keep their shape and stand wear well. Takes way longer time than just slapping a few rags together.
I was going to say the same as the first comment, I thought these rugs are kind of all-over-the-world folk-modern pieces. Here in Greece their name also means "the tatter ones" :)
That being said, I really like the specific blue hues in the pics.
Ahhh the good old "kurelu". Just like "tulpoeid" said, this is the traditional Greek rug, made of recycled textiles. A good way to use all those small parts of cloth that was useless. Many of us have them from our grandmothers but the market nowadays is full of them, made in China of course. They were very trendy few years ago, but now I believe they don't fit very well in a modern apartment. They look great in cottages though.
We don't just take any rugs! Our rugs have been chosen with great care.
As a design firm, and having this unique (in the world of rugs) type of rug in our own homes for many years, we agonized over each and every piece we wanted to showcase in our web shop.
Each of the rugs reflects one or several things that we feel are very special about it - its use of color, its quality and style of weave, its wear patterns on vintage rugs, a special size (some are super narrow and long which looks great in the right spot) and other criteria. These rugs fit with almost any style interior and look great in a modern setting as a textured alternative to smooth surfaces.
We truly love every single one of them. We hope you like them too!
I live in Sweden, I am a weaver and I have collected beautiful vintage hand woven rugs for many years.
Traditional Swedish rag rugs are hand woven on floor looms using strips of (recycled) cloth. For more than 150 years handwoven rag rugs have decorated the wooden floors of homes in Sweden. Generations of women have woven rag rugs in rich traditional Swedish patterns and colors, that reflect the period in time in which they were woven and even the farm they were woven at. Patterns with names like "Rosengång, kypert, gåsöga, munkabälte". Similar patterns and colors can be seen in hand woven rugs from Finland (and Norway), where there is also a strong and living tradition. Rag rugs were (and are) woven from the material that was worn out, and weaving skills were passed down from mother to daughter. Some of the wonderful, but rare vintage rugs that can still be acquired are between 70 and 100 years old - and still fantastic. This says something about the quality of these rugs and the skills of th weavers.
Swedish rag rugs are unique handicrafts, and fine, vintage rugs are increasingly difficult to get hold of. The amazing thing about Swedish rag rugs, besides being of such high quality and craftsmanship; beautiful, sturdy, lovely to look at and walk on - is that they fit so well with both modern design, young retro environments and more traditional country housing.
A genuine, hand woven Swedish rag rug becomes stronger, more firm and durable in structure, the softer and more worn the cloths strips used for weaving are, and the harder the weaver is able to beat together the rug in the process of weaving. Genuine Swedish rag rugs may not be compared with the cheap rag rugs you buy by the dozens in some shops and warehouses. We also have these cheap rugs in Sweden, for example in supermarkets, where you can find piles of rag rugs all alike, woven in a quality that has nothing whatsoever to do with the quality of genuine, handwoven Swedish rag rugs. A genuine rag rug is a unique product - no two hand woven Swedish rag rugs are alike!
Greek rugs are also charming, but they are very different from the traditional, handwoven Swedish rag rugs, often woven in wool and with completely different patterns and colors. Other countries also have great weaving traditions, but we must acknowledge each country's tradition, special crafts and history.
My personal favorites are among the original darker rugs from the first half of the 1900's.