Claire Kier, the owner of UK webshop Idyll Home, has a knack for curating a collection of awesome organic modern goods for the home. Based in Staffordshire, Idyll Home's offerings allow you to transfer a little bit of that English countryside charm to your own home, no matter where that may be.
Name/Title: Claire Krier/Owner
Launch date: We launched in 2010 so almost 3 years ago now.
Inspiration: The inspiration was a love of beautiful things for the home, coupled with living in the countryside and the lack of great shopping that goes with that. I wanted to sell great things online that are available to everybody not just the lucky city folk!
Merchandise source: From Europe mainly we sell some great Danish brands like Bloomingville and House Doctor, French linens, British wool blankets and beautiful John Robshaw textiles from New York. Maison et Object trade show in Paris is an inspiration so many amazing products for sale.
Best selling item: Best selling items include the Shack light, Laundry stamped basket and Dotty Mugs.
Your favorite item: My favourite item is difficult because I like everything! At the moment I would say I am liking the denim and Laal cushions and pompom throws.
Favorite store (other than your own): I like Toast and Anthropologie almost as much as Idyll Home!
(Images: Idyll Home)
- Founded: 2010
- Founded by: Claire Krier