- Location: Santa Monica, Ca
- Website: fredsegalgreen.com
Fashion hot-spot Fred Segal had their grand opening of their new Fred Segal Green store in Santa Monica last week. ATLA reader Siel (who's also the blogger for LAT's Emerald City blog) sent us a tip, and gave us a great first-hand review of the store...
Siel says "Collected here are all the gorgeous eco home decorations you've only seen in pictures on Inhabitat. You'll be able to touch and feel the sleek Monacca laptop bags and calculators, made -- according to the little explanatory sign -- "from ecological wood such as trees that have been pulled down during the programmed maintenance plan of Japanese reforestation."
"High-end eco products get dissed a lot, because they can make environmentalism seem like an elitist movement for the rich Gelson's crowd. But examining these unique, fairly-traded, hand-crafted, carefully-designed products, I felt vaguely hopeful about a different sort of consumer culture. There's an anti-disposability to these items that serves as a refreshing contrast to today's one-use, throwaway world...Of course, I can't afford to actually buy the stuff. "
Read more of Siel's first hand review here. (thanks Siel for the tip!) Has anyone else had a chance to stop by? What did you think?
[ images by Siel ]