Mid Century Mobler: A Vintage Collector's Warehouse

  • Location: multiple locations and online
  • Specialty: Mid Century Furniture
  • Price range: ($$) Mid-Range - ($$$) High-End
  • Website: midcenturymobler.com

Store History

  • Founded: 2013
  • Founded by: Julian Goldklang

With 5000 square feet of showroom space, we’re the largest Mid Century furniture dealer in Northern California, specializing in authentic Danish Modern and American Mid Century furniture from the 1950s and 1960s.

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For Mid Century Mobler owner Julian Goldklang, what started as a little weekend estate sale addiction has become a 5,000 square foot warehouse stocked full of mid-c finds. Open on weekends only, this warehouse is an extension of Julian's already thriving online shop.

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Name/Title: Julian Goldklang/Owner

Open date: We've been selling online via our website and by appointment here in San Francisco for the last three years, but just recently opened our 5000 square foot showroom on March 2, 2013.

Inspiration for opening: I've been a huge fan of 1950s and 1960s design since I was a kid. When I was 16, I bought a 1958 Pontiac Starchief in need of complete restoration, and spent the next two years fixing it up, and customized a 1951 Buick Special in college. The vintage bug never went away, and turned into a weekend estate sale addiction/mid century side business. I finally decided to turn it into a full time job and open the store when we found the right space, and with the support of my customers and family.

Merchandise source: I go to Denmark, Sweden, and Norway, and England every two - three months and ship back between 400 - 500 pieces per trip.  I also search locally around the SF Bay Area, and parts of Northern California.  There's still a lot of great design out there.  I love uncovering it and bringing it to an audience who can give it a newfound appreciation. 

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Best selling item: Since all of our pieces are vintage, we never sell the same piece twice, but low teak credenzas are always in high demand, as they're usually re-purposed as TV stands/media consoles. Pairs of nightstands tend to sell quickly as well.

Your favorite item: My favorite pieces that come into the store are usually put aside for my personal collection. At the moment, my favorite item is probably an Electrohome Apollo 860 turntable on its original turned aluminum tulip stand with matching speakers. These were released right after the moon landing around 1969 - 1970, and embodied man's future in space. It was a rare moment in design that only lasted a couple years but was clearly defined by a very tangible moment in human history.

Favorite store (other than your own): I don't have too much time to retail shop, but I'm always at the Alameda Point Antiques Faire which is the largest vintage flea market in Northern California held the first Sunday of each month.  It's the best place (besides the Rose Bowl) to find anything vintage or antique.

(Images: Mid Century Mobler)