Omoi Zakka Shop Store Profile

Store History

  • Founded: 2006

Omoi opened in 2006, just off the Rittenhouse neighborhood in Philadelphia. Our name comes from a Japanese word (??) meaning “thoughts and ideas,” which is also nuanced with feelings of hope and sincerity. Pronounced like “oh boy,” we label ourselves a “zakka” shop—a mainstay type of store in Japanese retail culture, which tends to be small in size, yet is packed with well-curated treasures you can’t imagine living without.

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