Launched in 2012 out of their Melbourne studio, ecoChici comes in three sizes, five designs, and a full range of colors. Each kit includes 100% cotton unbleached screenprinted fabric wrap with French grosgrain ribbon, ribbon clips to secure the fabric, a gift tag, plus instructions on how to wrap.
The Heirloom wrap is unique in that it's printed with a repeating design of blank gift tags. Each time the fabric is reused and gifted, the giver (or recipient) can record that gift using permanent fabric marker (included in the kit). Over time, the fabric becomes a loving memory of all the gifts passed on from one family member to another, making it a beautiful keepsake.
Even if your gift wrap doesn't actually get reused as gift wrap, I think the prints are cute enough to repurpose in the kitchen as tea towels!
• Furoshiki -- Origami meets Fabric Gift Wrap
• How To: Wrap Items with a Furoshiki Cloth
• Wrap Your Gifts in a Dishtowel, Furoshiki-Style
(Images: ecoChici)
Store History
Guilt free gift wrap made in Australia.






Commercial Flour Sa...
I like wrapping small items in tea towels, hankerchiefs, or neck scarves. ecoChici is a neat idea.
how cool! love this idea!
Pretty although a bit of a unitasker. Like Pi I use tea towels and scarves most of the time. Assuming a reasonable price though I would love to have some of these on hand. Etiquette question: who gets to keep the gift wrap, the receiver or the giver? :D
Love it! The other day I saw the Wall Street Journal made one of their pages into wrapping paper by printing little angels and snowmen all over it...I thought it was so cool that they were getting on the recyclable train! As a child my grandpa would wrap my birthday presents in the comics :)
I have mixed feelings. I like reusable things, but gifts are lots of shapes and sizes, and by the time you had enough variety for real life, it could get costy. Plus, the receiver would probably keep the wrappings, and if they weren't into reuse (or storage!) it would probably be trashed.
Quilt fabrics always come in a wide variety of colorful holiday prints every year. Another similar idea might be to make giant "marble bags", simple sacks with colorful drawstrings, that cuold be used like this year after year. Especially for in-family giving, they could be kept and reused.
(I have a bunch of reusable decorative boxes I use this way, and some paper gift bags. But maybe next year I'll make some fabric ones...)
I would use this for maybe one or two gifts, as if to say, "have a tea towel along with your regular present," but I'd feel ridiculous wrapping all my presents in fabric. I don't see the point, and I like the versatility, crisp corners, and glossiness that paper provides.
I got a smoking deal on a few yards of red & white houndstooth fabric as a remnant a few months ago. I've used it to wrap up bottles and stocking stuffers secured with real fabric ribbon. It looks so fantsy under the tree and I can reuse it for many years to come.
Every year, I make a big batch of fabric drawstring bags of varying sizes in festive/quirky fabrics and give gifts in those. This is a cute idea, though I kind of like having the bags because they don't require instructions :)
At first glance my unusual gift wrap would seem so un-eco friendly, but considering it's been recycled as gift wrap for almost 10 years... I once was the recipient of an entire roll of green little bubble bubble wrap during a move. Hated to get rid of it when I unpacked in my new home. I mean- GREEN bubble wrap, how often does that come along?! So... come Christmas time I wrapped gifts first with either green or white tissue paper, then covered the package with the bubble wrap. Added some awesome (recycled) ribbons & bows. Voila! Looked so cool. Little did I realize at the time that the original recipients & I would be re-using & re-exchanging that bubble wrap over the years. Almost to the point of ridiculous, as the pieces have gotten smaller & smaller & more taped back together. Like the gift that keeps on giving until it actually does hurt- from laughing so hard!!!