- Location: Los Angeles, CA and online
- Website: storefrontla.com
- Founded: 2013
- Founded by: Coryander Friend
When it comes to decor and appreciation of solid design, Coryander Friend (head curator and collector for Storefront) has defined her mission in curating design. She confesses she "became aware of an aesthetic that I wanted to pull together - a mix of primitive, modernist, off-trail stuff." She has fifteen years of experience behind her designing and decorating sets for commercials and print. It was only recently that she and her boyfriend Cory Lashever (business partner and curator) joined Raan Parton and their awesome showroom was born.
Welcome to Storefront Bazaar, located in the center of the arts district Downtown Los Angeles.
Storefront was first located in the old Apolis showroom, which indeed brewed a strong relationship. Storefront recently relocated just over a month ago and opened in a nearby larger space to collaborate with other vendors and brands for the holiday season and for projects in the new year. Already paving the way for amazing curations and events, Storefront hosted the Echo Park Craft Fair right before Christmas last month. Co-hosted by the Bureau of Trade, the two day event boasted several local artists and handmade designs. Coryander and Rachel Craven, Echo Park Craft Fair co-founder, have know each other for years and decided to combine projects for EPCF's 5th year. Coryander attended the first fair held in founder Beatrice Valenzuela's backyard.
Coryander admits her design cannot be narrowed to one specific style: "I like designs I haven't seen before, which is why I've never placed myself into one genre, or been specific to certain designers. I like weight in terms of literal materials, as well as the energy of the piece. I also like a little humor to ride alongside a refined (or unrefined!) design. I would also KILL for a Le Corbusier or Charlotte Perriand armoire for myself."
With the new year off to a great start in a new location that offers well over 5,000 square feet of space, Coryander believes that the sky is the limit! "What I have learned this past year is that goals are good to get things started. But I don't count on things coming out the way I thought they would and I'm having more fun as a result. I'd like Storefront to continue as a collaborative effort to bring vintage and handcrafted furniture, home design and fashion to the fertile nucleus that is Downtown Los Angeles. I also hope to continue nurturing my own vintage collection, which is my favorite part." Cory added that his integrity for Storefront is simple; "I'm just a fan of pop culture, music and art ... lucky enough to work with things I love."
In a breeding ground of creativity like the city of Los Angeles, you can imagine that there are many options where one could open a brick and mortar. The arts district in Downtown LA is home to many budding and established originators and makers. "The creative community and diversity has been a great canvas to begin to develop retail offerings alongside new restaurants and coffee shops that have begun to pop up" says partner Raan Parton. "We have been working in the Arts District for the last seven years and have seen a lot of things change in that time. It is a neighborhood that feels authentic and celebrates new ideas and any type of creative expression that is done well. We are excited to be apart of that same culture with Storefront."
If you're not familiar with this area of Downtown LA, make sure to stop by Poketo and Apolis across the street. If you're hungry you can grab lunch at Eat Drink Americano, and go for some delicious Espresso at Handsome Coffee Roasters!
Thank You to Max Padilla for coordinating this photo shoot for me!
Images: Bethany Nauert