Blogging can be an effective way for stores to bring in new business, but it's tricky to find the right balance between engaging content and self-promotion. Here are 10 stores that got it right — their blogs remain at the top of our bookmarks for inspiration, project ideas, trends, and product spotting.
BLOG: 2Modern Blog
Online shop 2Modern posts interviews with designers, roundups of new products, tips from the trade, and general inspiration. With a full roster of contributors, they stay up to date on the latest design trends.
This webshop posts projects, inspiration, and personal photos from contributors. It's an entertaining read that covers "chit-chat on design, art, fashion and more."
BLOG: The Purl Bee
This is one of our all-time favorite project blogs. The site is filled with gorgeous photos and step-by-step instructions for quiltmaking, sewing, and knitting — all dreamed up by the talented Purl staff.
The Curiosity Shoppe
BLOG: Smarts and Crafts
San Francisco shopkeepers Lauren Smith and Derek Fagerstrom have a background in DIY media, having worked with Todd Oldham, ReadyMade Magazine, and Design Sponge.
Design Within Reach
BLOG: Design Notes
One of the longest lived store blogs, DWR's Design Notes dips into mid-century modern history and current design trends. They also post warehouse sales and markdowns here.
High Street Market
BLOG: High Street Market
Interior designer Kelly Galvin Robson runs a vintage Etsy shop from her 120-year-old house in Philadelphia. She posts the restoration process on her blog, along with inspirational photos and project ideas.
BLOG: The Style Files
Based in the Netherlands, Danielle de Lange runs online store Le Souk, but she's probably best known internationally as the author of the Style Files, a blog that aggregates the web's most beautiful inspirational photos.
BLOG: Renegade Blog
This Chicago store is the brick and mortar incarnation of the popular Renegade Craft Fair. Their blog features independent designers, craftspeople, and artwork.
BLOG: Hindsvik Blog
One of our favorite Etsy shops, Hindsvik has a well curated selection of vintage housewares. Owners Daniel and Valeria also have a blog "about the young couple renovating and redecorating their first home together."
The Post Family
BLOG: The Post Family
They're an "art & design collective, blog, gallery, store and website." Their blog is rich in graphic design, artist studio tours, interviews with designers, and random finds from around the web.
Photo: High Street Market Blog