Store Profile

Store History

  • Founded: 1948
  • Founded by: Jerry and Rose Goldstein
  • Headquarters: Berlin, NJ

Berlin Wallpaper is a family owned business operated by the same family since 1948. Our first store was opened as Diamond Wallpaper at 1039 Kaighn ave. in Camden (1948-1976) by Jerry and Rose. They sold Wallpaper, paint and floor covering. This original store burned down in 1958 and was later re-opened across the street that same year at 1024-1028 Kaighn ave. Jerry expanded the business in 1956 as a second store was opened in Merchantville Market on Cuthbert Blvd. Here we sold just wallpaper and paint. This second location stayed open until 1961 when Merchantville market was converted to the Cherry Hill Discount Mart. Jerry decided to move this store to the Berlin Farmers Market Berlin New Jersey. Marc & Susan took over operations at this location in 1976 as the store in Camden was closed and Jerry and Rose retired. This small store #318 was moved in 1987 to a much larger location at #104 still inside the Berlin Market. Now selling Wallpaper, Borders, Murals, Window treatments, Instant Stencils, and room decoration accents. Building an Internet business is now Marc's primary occupation with most of the stores products available online. New and interesting merchandise will added in the future as this market expands. A third generation is now helping out in the business keeping Jerry's dream alive.