- Location: online only
- Website: yolocolorhouse.com
- Founded by: Janie Young and Virginia Lowe
- Headquarters: Portland
Unexpected, intelligent twists can make or break a design, or a green product. YOLO Colorhouse paint is water-based, Green Seal certified, and zero-VOC, which helps to make Yolo more environmentally friendly.
But beyond the beautiful branding, designed by Seattle outfit YAM Studio, the eco-conscious women behind Yolo Colorhouse designed a new way of choosing color that is, in itself, green.
We've all been stymied by tiny paint chips, which, even to a trained eye, seem simply deceitful: the color is never the same on the chip as it is in the can. Even professionals struggle.
Portland, Oregon-based artists, professional finishers, and Yolo co-founders Janie Young and Virginia Lowe noticed this problem in their own work and came up with an intelligent - and quietly green - solution: poster-size color swatches painted by hand with real paint, which save both paint and effort.
Swatches cost less than a quart of cheap paint, and you don't have to wash out a brush after you test a color on the wall. Watch the color change with the light, then proceed, assured that you have not wasted paint unnecessarily. Colors are inspired by nature: vibrant, yet restful, like Clay 07, the perfect coral.