In 1971, Roger Horchow created a retailing empire without opening a single store. Committed to offering unique decorative items from around the world, he launched The Horchow Collection as the first luxury mail-order catalog without a “bricks and mortar” companion.
Mr. Horchow went on to prove that all things were possible by mail, including superior customer service. He is credited with pioneering the use of toll-free phone numbers for placing catalog orders. His distinctive taste and eye for the unique dovetailed perfectly with the founding principles of Neiman Marcus and in 1988, The Horchow Collection became part of what is today Neiman Marcus Direct, the Web and catalog division of The Neiman Marcus Group.