Located in four places throughout the Boston area, Magic Beans is one of those well-stocked stores that aggregates most of the modern baby brands all in one place — cribs by Stokke and Ouef, diaper bags by SkipHop, and a huge selection of toys.
Husband and wife team Eli and Sheri Gurock founded Magic Beans six years ago, and their flagship store is in Brookline, with other shops in Cambridge, Hingham, and Wellesley. As parents, Eli and Sheri have tested a lot of the products personally, and the store reflects their own favorites.
They also post recommended Top Ten lists online. Their e-commerce site is bigger than the store, loaded with modern furniture, clothing, baby gear, and toys. Here are some of our picks:
- Dwell Sparrow Crib Set, $330
- Phil and Ted's Me Too Chair, $50
- Lacing Beads in a Box, $18
- Ouef NYC Classic Crib, $890
- SkipHop Duo Deluxe Bag, $54
- Luca Glider, $995
- Playmobile Pyramid, $104
- Aden and Anais Muslin Wraps, $45
- Stokke Keep Complete, $1,500
- Wishbone Bike, $230
Store History
- Founded: 2004
- Founded by: Eli and Sheri Gurock
- Headquarters: Brookline, Massachusetts
Husband and wife team Eli and Sheri Gurock founded Magic Beans six years ago, and their flagship store is in Brookline, with other shops in Cambridge, Hingham, and Wellesley. As parents, Eli and Sheri have tested a lot of the products personally, and the store reflects their own favorites. They also post recommended <a href="http://mbeans.com/top-tens-at-magic-beans.html?menuid=39">Top Ten lists</a> online. Their e-commerce site is bigger than the store, loaded with modern furniture, clothing, baby gear, and toys.











Sprout Side Table
YAY!! We love Magic Beans and are so excited to see them featured here. Their customer service is amazing. The day before I had to go on a long car ride with my 5 month old, I rushed in to get a convertible car seat. It was pouring out and I was parked really far away, but the clerk followed me out to my car with multiple seats to check them and see which option was best. I will never forget that.
We love MB!!! My 2 year old and now 3 month old are both regulars. They absolutely love it! The staff is super helpful and knowledgeable.
Thanks Magic Beans!