- Location: multiple locations and online
- Website: mbeans.com
- Founded: 2004
- Founded by: Eli and Sheri Gurock
- Headquarters: Brookline, Massachusetts
Located in four places throughout the Boston area, Magic Beans is one of those well-stocked stores that aggregates most of the modern baby brands all in one place — cribs by Stokke and Ouef, diaper bags by SkipHop, and a huge selection of toys.
Husband and wife team Eli and Sheri Gurock founded Magic Beans six years ago, and their flagship store is in Brookline, with other shops in Cambridge, Hingham, and Wellesley. As parents, Eli and Sheri have tested a lot of the products personally, and the store reflects their own favorites.
They also post recommended Top Ten lists online. Their e-commerce site is bigger than the store, loaded with modern furniture, clothing, baby gear, and toys. Here are some of our picks: