- Location: Atlanta, GA and online
- Website: switchmodern.com
- Founded by: Roy Otwell
- Headquarters: Atlanta, GA
The store carries a mix of practical pieces — like modern shelving and Fatboy ottomans — and aspirational (i.e. $$$) pieces — like the Normann Cophenhagen Play Soapbox Cart — that most people probably can't afford, but are fun to look at and daydream about anyway.
Owner Roy Otwell offered Apartment Therapy a peek inside his own apartment, which is a testament to his preference for buying less and buying better.
The shop is definitely geared toward design lovers, and it's the kind of place where you might go for one really unique, high-end piece for a child's room. Here are a few of our favorites:
• Playsam Airliner, $60
• Normann Copenhagen Play Soapbox Cart, $3,150
• Avenue First Block, $249
• Slim High Sideboard, price on request
• Animal Box Llama, $35
• Normann Copenhagen Collect Bookcase, $3,500
• Norm 06 Lamp, $66
• Avenue First Parc, $249
• Normann Copenhagen Play Chalkboard, $440
• Cirrus Small Cloud Shelf, $302
Switch has an in-person store in Atlanta (you can see photos here) as well as an extensive e-commerce business with a full catalog of modern pieces for children and adults.