While walking the floor of an IKEA store as she tried to decorate a new home, Susan found herself nonplussed by the slipcover options at the store. No problem, she thought, I'm sure someone offers more options online. But after searching around Susan still couldn't find slipcovers that appealed to her. This is how Susan found herself designing her own slipcovers for IKEA furniture. What started as an Etsy shop is now a full fledged e-commerce site, Knesting.com.