The Gallery Wall Game-Changer That's Art and Entertainment

The Gallery Wall Game-Changer That's Art and Entertainment

Oct 2, 2017
Sponsored Post
(Image credit: Samsung)

An essential element of so many homes, the gallery wall is a beautiful way to collect and display those things that are important to us, but it has its limitations. Once you've lived with a gallery wall for a while, it can start to feel staid or static, and changing out the art becomes a thing once you've gotten the gallery just so. Also, many a gallery wall feels off because it's not built around one anchor piece. This new innovation solves all those problems and more.

Oh, and did we mention it's a TV, too?

(Image credit: Samsung)

Designed by Yves Béhar, The Frame by Samsung is an ingenious new concept that doubles as both art and television. Béhar wanted this TV to be useful at all times — even when it's off. It remedies quite a few issues, for art lovers and TV lovers alike: Enjoy 4K UHD quality TV when your TV is on and turn it into a design focal point when it's off — which is to say, in Art Mode.

1. Need a change? Switch out the art as often as you want.
When The Frame is in Art Mode, you can showcase your favourite pieces of art and photography. Its built-in room ambient sensor adjusts The Frame to its surroundings based your room's light and colours, so images appear like a pieces of art rather than a screen. The Frame comes with the Samsung Collection, featuring 100 pieces of curated art. You can also purchase hundreds of other images from the Art Store.

(Image credit: Samsung)

2. Want a cohesive collection? Match your art to your decor.
Everybody wants to be a star, but gallery walls are ensemble acts. The Frame is easily customizable based on your personal style. Choose from modern art or colourful landscapes — whatever complements your surrounding decor. Plus, you can choose from Walnut, Oak, or White finishes for the border frame.

3. Installation-phobic? Hang it like a picture, and adjust as needed.
The No Gap Wall-Mount allows you to hang The Frame just like a picture, and it's easily adjustable after it's installed. It also comes with the Invisible Connection cable for a wireless look. No cord clusters!

(Image credit: Samsung)

4. Movie lover? Watch TV in cinematic 4K UHD resolution.
4K UHD is 4 times the resolution of full HD. It enhances contrast between the dark darks and light lights, giving you a more vibrant viewing experience. With The Frame's Active Crystal Color, colours come out more vibrant, giving you an incredible home-viewing experience.

5. Too many remotes? Use one source to access everything.
You can access all connected TV devices from a single source: either your smartphone or the One Remote Control that comes with The Frame. No need to find a new storage solution for your pile of remotes; just ditch them.

Inspired to start your own multifunctional gallery wall? Learn more about The Frame at

This post is sponsored by Samsung and was created by the Apartment Therapy Creative Studio.
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