This Furniture Brand Makes It Easy to Customize Pieces to Your Style — at an Approachable Price
We sure do ask a lot of the modern living room. Once a setting reserved for receiving and entertaining guests, it now doubles as the casual hub for everyday activities in so many homes. This multipurpose identity has come to make furnishing the space a bit of a challenge. Pieces that feel a bit more formal aren’t traditionally the same ones that say, “Hey, come jump on me and watch hours of a series you have already seen a dozen times!”
For 20 years, Apartment Therapy has been visiting the homes of people working to find that happy intersection of style and comfort. So when our founder and CEO Maxwell Ryan launched his first collaboration with the furniture brand Interior Define, he knew exactly what type of living room these pieces would be going into. The Apartment Therapy x Interior Define collection works with a broad range of personal styles and holds up to everyday use in the real world. It’s made from the high-quality performance fabrics Interior Define is known for, so it’s built to keep you happy for a long time.
If you’re not already familiar with our collection, it’s time to get acquainted.
Meet the Apartment Therapy x Interior Define Collection
The whole thing started with The Maxwell collection — a sofa, armchair, and ottoman designed by Maxwell — that overlaid modern elements onto a classic winged headboard silhouette. It’s comfortable, it’s casual, and it’s a little different from what all of your friends have. It has arms that roll gently outward and a seat that lets you sit a little farther back so you can plop into it and relax right away. “This is a sofa you want to lie down and take a nap on,” Maxwell decribes it. “The comfort factor was a big deal to me.”
Soon after, The Maxwell made some friends. Ms. Chesterfield arrived, giving the old-school men’s club sofa a lighter, softer update. “We kept the Chesterfield’s signature tufting, but deconstructed its traditionally heavy shape,” explains Maxwell. The result is something that makes a room feel a bit posh without reading as one where you’re not allowed to sit on the furniture.
Now, as of this October, Maxwell added The Maxwell Bed to the collection. Like the sofa that shares its name, it’s comfy, cozy, and approachable, and — in true Apartment Therapy spirit — it has the option of a clever, discrete storage solution in the form of an easy lift-up mechanism. This one just hit the market, and its details are completely personalizable.
Furniture Made Completely to Spec
Speaking of personalization, that’s one of Interior Define’s most exciting benefits. All of the brand’s pieces — including Maxwell’s collection — are completely customizable according to your tastes. Whether you shop in-store or online, you can tweak every detail according to your tastes. Interior Define furniture can be made in a variety of seating configurations and from more than 150 fabrics. You’re also in charge of details like the cushion material and even the legs — they have more than 35 to choose from!
If these choices sound a bit overwhelming, Interior Define’s design experts will walk you through the process and help you make every decision you need to to build the sofa you’ll want to keep for a long time. (If you’re ready to get started now, this is where to order free fabric swatches!)
Interior Define’s Black Friday Sale
One thing that sets Interior Define apart is its approachable prices. The brand’s furniture is well-made and built to last, but it doesn’t carry the same hefty price tag as many other stores in their category. Still, buying a big-ticket item is an up-front investment. But right now, Interior Define is running a really solid Black Friday event — up to 25 percent off, sitewide! The sale is scheduled to run through December 3, making this the perfect moment to snag the fully personalized your space needs.