Before & After: Empty Storefront Gets a “Brite” Makeover
Every city has its share of empty storefronts. In Boston, online ticketing platform Eventbrite has turned one such space into a pop-up location for 15 events in ten days.
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Sara Steele-Rogers, Eventbrite’s Boston marketing manager, transformed a vacant South End shop into Brite Space, a collection of pop-ups aimed to inspire the imagination and bring the city together through local, unique experiences. In just a few days, Sara, with the help of Emily from Isenberg Projects, turned the storefront from blah to bright.
Utilizing budget retailers IKEA, Overstock, and TJ Maxx, plus some fun thrifted finds, Brite Space pops with personality, but is flexible enough for the different types of events the space is hosting. The space opened last week, and the schedule spans food, style, poetry, networking, and interior design.
Though this particular space is temporary, Sara says Eventbrite pop-ups could happen again, in Boston and in other major cities.