Cupcakes and Cashmere Founder Emily Schuman’s LA Home Is Sunny, Stylish, Inspiring

updated Apr 30, 2019

Cupcakes and Cashmere Founder Emily Schuman’s LA Home Is Sunny, Stylish, Inspiring

updated Apr 30, 2019
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Name: Emily Schuman, husband Geoffrey and daughter Sloan
Location: Hancock Park — Los Angeles, California
Size: 2,000 square feet
Years Lived In: 4 years, owned

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Cupcakes and Cashmere founder Emily Schuman’s Los Angeles home is the perfect representation of her brand’s signature California cool aesthetic. Since some of the home’s initial design by Amber Interiors in 2014, a few things have changed in this CEO’s bright and airy abode, including the addition of two sleek cowhide living room chairs, quirky bookshelf accessories, and a tiny human by the name of Sloan.

Starting out as one of the internet’s OG fashion bloggers, Emily has since expanded her business to include a curated retail site that’s a one-stop-shop for fans of her effortlessly chic aesthetic. Said fans will be happy to peep her equally-stylish historic home (100-years-old!), which has retained much of its original character with a healthy dose of Emily’s signature style. This means a tasteful combination of modern and vintage pops of color against a backdrop of light-reflecting whites and marbles, with plenty of breathing room and cozy textiles to warm everything up.

Apartment Therapy Survey:

My Style: California casual.

Inspiration: Spaces that feel serene, comfortable, and stylized.

Favorite Element: I have two: The first is our open floor plan. The kitchen kind of spills into the family room and since there’s a ton of natural light, it feels warm and inviting. My second favorite element is all of the little details that come with having a 100-year-old house: the high, circular window in our bedroom that lets in the moonlight while we sleep, the inglenook fireplace, the Dutch doors, and the curved archway in the living room.

“My husband and I probably looked at close to one hundred homes when we were looking to buy and this one just felt special.”

Biggest Challenge: The lack of closets. Before we had our daughter, we used that spare bedroom closet as extra storage, but despite her small size, her stuff takes up a ton of space! The master closet is cramped, so my husband has graciously given me 3/4 of it and keeps the rest of his things in the guest bedroom closet.

What Friends Say: Our friends love coming over — we’re kind of the go-to house for entertaining, which is great. I’m never happier than when friends are curled up on the couch with glasses of wine, there’s music playing, and Geoffrey is cooking something in the kitchen. One of the best compliments I receive is that our house is a happy, serene place. I lead a rather hectic life — balancing motherhood and running a business — so it means a lot that our house can be this tranquil place to always come back to.

Biggest Embarrassment: Currently: our guest room. Little piles had begun to accumulate all over the house — by the laundry, near the front door, on top of the kitchen counters, so I decided one day to gather it all up and put it in our guest room. The idea was that our whole house would no longer feel messy and it would all be condensed into one area that I could then go and tackle.

Needless to say, that chunk of free time to clean has yet to appear, so that whole room remains a disaster area. The ongoing embarrassment: litter boxes. We have three cats and two litter boxes and despite my attempt to purchase ones that were more stylish (Modcat), our cats eventually boycotted, so now we’re back to good old garbage bags that spill over large, plastic bins. Super chic.

Proudest DIY: Sloan’s first piece of art from school. It’s an abstract painting, if you will, which I immediately had framed, and it makes me happy every time I look at it.

Biggest Indulgence: Our custom couch. Our family room isn’t huge, but it’s large enough so that a traditional sofa would have been too small for the space. We wanted something you could really sink into, not be too careful with (I’ve spilled and subsequently squashed Junior Mints into the cushions on multiple occasions and they always come out!), and that was neutral enough to work with a variety of pillows/rugs/throws.

Best Advice: Take your time to hone your style and find the perfect pieces. I always recommend starting a Pinterest board so you can add photographs of spaces and items that speak to you. And don’t forget to edit as you go! A crazy printed rug that might appeal to you right now might seem over-the-top in a year. Over time, certain themes will emerge — even if you’re not aware of them initially — and from there, you can begin designing your space and filling it with items you love.

Dream Sources: Lawson-Fenning, Nickey Kehoe, Croft House, Garde.


Gray (throughout house) — Dunn Edwards ‘Classic Grey’ tinted 50% lighter
White (on trims throughout house) — Dunn Edwards ‘White’

Wall hooks — Alice Tacheny
Table — West Elm
Magazine Rack — Vintage
Lamp — Custom
Mirror — Vintage

Leather couch — Restoration Hardware
Beach photograph — Gray Malin
Coffee Table — ABC carpet and home
Side Tables — West Elm
Lamps — Haus Interior
Rug — Vintage
Chairs — Le Corbusier

Paint — Farrow & Ball ‘Hague Blue’
Chandelier — HD Buttercup
Table — Custom
Chairs — Amazon
Rugs — Vintage
Bar Cart — Vintage
Pot — Modernica

Couch — Custom
Rug — eSaleRugs
Coffee Table — Serena & Lily
Side Table — Food52
Lamp — Cupcakes and Cashmere
Console — Organic Modernism
Chairs — Amsterdam Modern

Runner — Vintage

Bed — Room & Board
Nightstands — West Elm
Lamps — Cupcakes and Cashmere
Rug — Vintage
Bench — Custom

Photograph — Minted
Runner — Vintage

Wallpaper — Ellie Cashman

Thanks Emily!

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