This New Brand from Bed Bath & Beyond Has Some Serena & Lily Vibes — On an IKEA Budget

Calling all Coastal Grandmother design lovers and Grandmillennials: Bed Bath & Beyond is back with another private label launch. Today Everhome, a traditional with a twist home furnishings label with a casually coastal look and feel, joins the company’s growing family of brands. 

“Everhome is purposeful and versatile, fulfilling our continued aspiration to create easy and flexible living spaces,” Neil Lick, senior Vice President of owned brands at Bed Bath & Beyond, said in a press release about the launch. “The collection provides a home that works for all our needs and communicates a welcoming airy style appreciated across generations.”

Each of the brand’s collections will be inspired by American coastal cities ranging from the New England region to California. For the current summer assortment, Charleston served as a touchstone. There’s a mix of materials, colors, and textures that reference the historic city, from rattan to raffia. 

Currently, the assortment includes bedding, bath items, accessories, decor, and outdoor furnishings. Outdoor might be the brightest spot right now, since the line ranges from big furniture (dining, lounge, bistro & bar) and umbrellas to smaller accessories like lanterns and planters. Tabletop is also part of the outdoor offerings, so you’ll find melamine glasses and dinnerware alongside serving pieces and linens as well. The interior mirror and storage offerings stand out as well, particularly for their price points. 

Though Everhome definitely caters to a more traditional aesthetic, you can change up the look of items depending on what you pair them with. Anything rattan or raffia, for example, could lean boho if you pair pieces up with colorful textiles and plenty of house plants. Everhome’s prices start at just $3 for napkin rings and range up to $600 for a four piece patio set.

You can shop the brand’s lookbook online for styling suggestions, and a selection of items will be available in stores as well. Bed Bath & Beyond has also created a 3D room styler tool you can play around with to get a sense of how the collection pairs together. And if you were wondering about coupons, the answer is yes: Bed Bath & Beyond’s legendary 20 percent off promos (and membership discounts) do work on these offerings so you can stack even more savings.