This New Home Decor Brand Has Gorgeous, Affordable Pieces for Every Room of the House

Written by

Danielle BlundellExecutive Director of Home at Apartment Therapy
Danielle BlundellExecutive Director of Home at Apartment Therapy
As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more than a decade. I love homes, heels, the history of art, and hockey — but not necessarily in that order.
published Dec 10, 2024
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Joon Loloi designed living room
Credit: Courtesy of Joon Loloi

Joon Loloi, a traditional meets modern home decor brand, launched online today with over 300 products across a handful of categories, ranging from foundational pieces like furniture, rugs, and lighting to finishing touches like decorative accessories, pillows, and artwork. Pieces are meant for decorating at any phase of life — and for designing at every budget. 

If the name “Joon Loloi” looks familiar to you, good eye! The brand is an offshoot of Loloi Rugs, which you probably know as the manufacturer of many celebrity designer collaborations, including Joanna Gaines’ and Amber Lewis’ rug and pillow collections. Founded by brothers Cyrus and Steven Loloi, Joon Loloi is leveraging the manufacturing relationships its parent company created and building upon those to offer even more solutions for the home.

Credit: Courtesy of Joon Loloi

Working with its own in-house design team and a handful of local American artists for artwork (Tyler Guinn, Karen Covey, and Aileen Fitzgerald to name a few), Joon Loloi is coming to market with pieces that have a contemporary yet classic appeal — think similar to CB2 or West Elm.

You’ll find trendier fabrics like rich-colored leathers and bouclé as well as burl and ash woods alongside more traditional materials like linen, marble, aged brass, and reclaimed French oak. For the price points — sofas start just under $2,000 and go up to about $5,000, while pillow cases and accessories start at just $29 — you’re getting a lot of luxe detailing for less. 

Credit: Courtesy of Joon Loloi

Naturally, the rugs and pillows are strong anchors for the launch, but the seating selection has a few standouts, too. The curved-back Camden Settee has a lot of personality for the price point and would be perfect for a small city apartment, while the Cassius Swing Chair looks like a piece of modern art that’ll only get better with age. The brand will also carry beds for adults and kids.

Credit: Courtesy of Joon Loloi

Joon Loloi will start taking orders today, and though pieces can be made-to-order, lead times will be reasonable, even for larger items. The brand is also planning to announce its first collaboration in January, so bookmark the storefront now. These inaugural offerings are just the beginning.