Lowe’s is Launching a Month-Long Spring Event With Free Garden Kits
Allow Lowe’s to help transform your home into the ultimate springtime oasis this season. The home improvement company has announced the launch of SpringFest, a month-long celebration that will feature free curbside project kits, great values on Lowe’s products, and opportunities to learn new home and garden skills through online and in-store (in select stores only) demos, including paint demos with Sherwin-Williams and lawn care maintenance 101 with Scotts.
Beginning on April 1, SpringFest attendees could register on Lowes.com for the first of the free Garden-to-Go kits. The first free curbside pickup will be on April 8 and continue each Thursday throughout the rest of the month. The family-friendly kits, which could be reserved online one week before each event, include the following:
- April 8: Garden-to-Go kit sponsored by Miracle-Gro (includes exclusive recipes from professional cook and food stylist Amanda Frederickson)
- April 15: Lowe’s Mystery Garden Pinata (includes mystery seed packets)
- April 22: 500,000 tree saplings in celebration of Earth Day
- April 29: Lowe’s Butterfly Quest (helps families create a butterfly garden)
Lowe’s cited the rapid rise of quarantine home improvement projects and families’ inability to travel as the inspiration behind SpringFest. In a national survey conducted with Morning Consult, Lowe’s found that 90 percent of respondents who completed a home improvement project last year plan to tackle another this spring, and 70 percent of households said they are not traveling this spring amid the ongoing COVID-19 pandemic. Additionally, 85 percent of respondents said their homes have become their sanctuaries.
“Over the past year, our homes have transformed and supported us in more ways than we could have imagined,” Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer, said. “This spring, home can evolve yet again to be a creative outlet and the ultimate destination.”
Lowe’s SpringFest celebration kicks off next month — flower crowns optional. Register for kits at Lowes.com on April 1.