Here’s the Most Popular Kid’s Toy in Every Country

published Dec 4, 2022
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Credit: Emma Fiala

It’s officially the holiday season, and the pressure to find the right gifts for all the kiddos in your life is real. To help those struggling to pick presents, the toy review website The Toy Zone analyzed search data to determine the most uniquely searched toys worldwide (in 161 countries, to be exact). The company also categorized its toy searches by genres, such as dolls, superheroes, and ‘90s-inspired toys.

The Toy Zone’s data revealed that, even in 2022, the United States still has a soft spot or classic toys. Case in point: Lincoln Logs are the most popular toy this year. First invented in 1916, the playsets consist of wooden bricks designed to fit together to create mini cabins. Their popularity marks a major shift from 2021 (in which the popular video game console PS5 was the top toy).

Credit: The Toy Zone
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But fear not! Video game consoles remain popular as ever. In fact, four of the top five most-searched toys in the world are video game consoles. Of these, PS5s got the most monthly searches on average (15 million) overall. However, this year, the Xbox Series X topped the PS5 as the most-searched-for game console in the United States. The Nintendo Switch is also going strong and is the most uniquely popular toy in a whopping 69 countries.

The only non-console toy among the top five is the beloved building block brand Lego, which is globally searched more than six million times per month. When it comes to the most uniquely popular toy, another beloved toy brand made the list: Barbie. The company’s dolls are the most uniquely popular toy in 32 countries, which bodes well for Greta Gerwig’s upcoming Barbie movie! Barbie remains popular on every continent, especially in Africa (where she tops online searches in 17 countries).

You can check out The Toy Zone’s full study here.