The Biggest Thing in Small Space Design

Small/Cool NYC is our award-winning home decor pop-up event that brings you smart and surprising tips and tricks for your small, cool spaces. Starting Friday, October 13 and running every Friday, Saturday, and Sunday through October 29, you'll be able to walk through trend-inspired visions from some of the industry’s top design tastemakers and see how they created a small, cool space in 120 square feet or less. This year, Small/Cool NYC takes place at Industry City, NYC's hub for media, creatives, and entrepreneurs. Sign up here to get all of the updates.

The Small/Cool franchise originated as a contest back in 2005 when our Founder and CEO, Maxwell Ryan, sought to find the smallest, coolest real-life spaces around the world. We’ve since expanded the contest to the annual interactive in-person experience, giving our audience the opportunity to see how our favorite designs and design enthusiasts create beautiful small spaces.

Not able to get to NYC? These product-packed spaces will be revealed on apartmenttherapy.com on October 13. Without leaving your home, you’ll be able to shop the designers’ curations and add your favorites to your personalized wish list. Be sure to follow us on Instagram, Pinterest, and TikTok for behind-the-scenes tours, editor spotlights, space-saving hacks, and more!

Yes, and it’s family-friendly! General admission is 11 a.m. – 7 p.m. every Friday through Sunday from October 13 – October 29. To register, click the link for the weekend you’re interested in attending:

• Friday, October 13 – Sunday, October 15
• Friday, October 20 – Sunday, October 22
• Friday, October 27 – Sunday, October 29

Once you’re registered, you can attend Small/Cool NYC any day and time during operating hours of your selected weekend. Just show up!

Within the Industry City campus, the Small/Cool NYC pop-up is located at 34 35th Street (at the intersection of 35th Street and 2nd Avenue). Note: The entrance to Small/Cool NYC is on 2nd Avenue.

Getting to Industry City in Brooklyn, New York is easy:

• Via NYC Public Transportation: Take the D, N, or R train to the 36th Street Station, just one stop from Atlantic Avenue–Barclays Center. The event space is a short walk from the subway stop.
• Via Taxi and/or Rideshare: In your app, input 34 35th Street, Brooklyn, NY 11232 as the address and your driver will bring you directly to Small/Cool NYC.
• Via Personal Car: Parking is available in a designated lot across from Small/Cool NYC on 2nd Avenue. There is also street parking, available on a first-come, first-served basis.

Small/Cool NYC is a free event. Kids are welcome, please just leave your pets at home.

Should you wish to buy any of the featured items, you can easily do so by scanning QR codes, which will lead you to a shoppable curation of each space. From there, you can purchase products as you would any other e-commerce transaction. Cash is not accepted in-person as no inventory is available at the event.

Service dogs are permitted at Small/Cool NYC, however, unfortunately, no pets are permitted.

Small/Cool NYC is wheelchair-friendly via ramp access on 35th Street.

We have some amazing talent lined up, including: Dala Al-Fuwaires, Megan Baker Detloff, Drew Barrymore, Nate Berkus, Danielle Blundell, Blair Donovan, Bailey Li, Miles Willis McDermott, Maitri Mody, Kevin Francis O’Gara, Charli Penn, DuVäl Reynolds, Maxwell Ryan, Carmen René Smith, Hollie Velten-Lattrell, Kim White, Natalie Wong, and Anita Yokota. To learn more about each designer, take a look above.

Our editors have their fingers on the pulse of what’s trending in the home space and have identified the hottest trends that will make waves in 2024. For a detailed look into the trends that will be represented, scroll up!

Shopping your favorite products from each of the trend spaces will be easy, intuitive, and fun! Starting October 13, all of the trend spaces will be shoppable right here on apartmenttherapy.com. Simply click on the trends that you’re interested in and start browsing. Once you click the “Buy Now” button next to the product you’d like to purchase, you’ll be directed to the brand’s site to place your order. Plus, if you’re a registered Apartment Therapy user, you’ll be able to save your favorites to your personalized wish list, making it easy to come back later and purchase at your convenience.

Hundreds of home decor and furniture brands will be represented at Small/Cool NYC, including products from our official mattress partners, Beautyrest, Serta, and Tuft & Needle, as well as wall coverings from our official wallpaper partner, Spoonflower. Plus, get excited to shop the latest paint colors from Clare and more home decor products from our partners, including 7th Avenue, ABC Home, Albany Park, Annie Selke, Apt2B, Boutique Rugs, Burke Decor, Castlery, Cicil, Cozy Earth, Cultiver, Edloe Finch, Fable Home, Hayneedle, Inside Weather, Ivy Cove, JARS, Jayson Home, Quince, Urban Outfitters, and many more.

After the pop-up event concludes, the majority of the products showcased will be donated to our nonprofit partner, Habitat for Humanity New York City and Westchester County. Habitat NYC and Westchester creates, preserves, and advocates for healthy, affordable homes and the generational equity-building opportunities that homeownership provides. Habitat NYC and Westchester’s ReStore is a retail concept that sells diverse, high-quality merchandise to the public at a fraction of the retail price, while diverting reusable household items and building materials from area landfills. Proceeds support Habitat’s work building a more equitable New York with communities that have been excluded from the homeownership market by centuries of unjust, racist housing laws and financing mechanisms.

In addition to editor-led tours of the Small/Cool NYC trend spaces, you’ll be able to enter for a chance to win a deluxe sleep package from our partners at Serta, Beautyrest, and Tuft & Needle. Sign up here to stay in the know about all of the programming details.

For general event inquiries, you can contact us via email at smallcool@apartmenttherapy.com.

For press inquiries, please contact jesse@parkerphoenixpr.com.