Win: The Ultimate IKEA Sofa Makeover from Maxwell Ryan & Bemz

published Nov 30, 2018
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Bemz cover for IKEA Söderhamn in Chambray Strand Laundered Linen and Terence 7” legs in Natural. (Image credit: Sara Medina Lind)

Prize: The Bemz Slipcover of your choice & 4 Maxwell Ryan x Bemz legs
Total Value: $499
From: Bemz

Slipcovers are the tailored suits of the furniture world, and legs are the fancy shoes. Put them both on and you’ve got one chic sofa that cuts a dash! Bemz—the premiere maker of beautiful, washable slipcovers for IKEA sofas and chairs, all made to order in Europe—is giving one reader’s sofa a makeover with the slipcover of their choice plus four replacement furniture legs designed by our very own CEO and founder Maxwell Ryan.

Maxwell Ryan x Bemz by Apartment Therapy

Available exclusively on bemz.com, the Maxwell Ryan x Bemz by Apartment Therapy collection of legs transforms the sofa that everyone has into the sofa that no one has ever seen. The collection includes three styles: Terence, Winston, and Basil.

Maxwell shared his inspiration for the collection and gave us a sneak peek into what the design process was like:

“I’ve been working for the past six months with our friends in Stockholm on this new concept, and now it’s ready for its official debut!

“When looking for inspiration, I start surfing my favorite websites, trawling for images and adding them to a Pinterest board. Since many modern legs can be a bit boring, I went back to look for older legs to learn the language of the traditional, turned wood leg. I also thought that this older perspective would cross very nicely with IKEA design.

“Then I began sketching, simplifying older designs, but also giving them a stronger gesture. My inspiration quickly developed into a fantasy: I was taking IKEA out of Sweden and introducing it to some dashing European personalities, from England to Italy. By the end of the process, we’d boiled it down to three final shapes, two heights and a lovely color palette.”

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Bemz cover for IKEA Söderhamn in Black/Sand Beige Brinken Herringbone and Winston 5.5” legs in Absolute White. (Image credit: Sara Medina Lind)

How to Enter:

Enter to win any one slipcover from Bemz, along with any four legs from the Maxwell Ryan x Bemz collection, by filling out the form below. (Comments are great, but you must complete the form below to enter!) The winner will receive a credit at Bemz to be applied toward one slipcover of their choice and four furniture legs; valued up to $499. The credit must be used in one single purchase. Any returns will be refunded minus any restocking fees. The sweepstakes begins November 30, 2018, at 10:15am ET and ends December 7, 2018, at 11:59pm. By entering to win, you are accepting the official rules.

Photographer: Sara Medina Lind. Styling: Annaleena Leino Instagram: @annaleena.interiors