Target fans, we have some great news. The bullseye just announced its latest new in-house home decor brand, and it's a color lover's dream come true.
Today on their corporate blog, Target revealed the newest home brand coming to the Minnesota based retailer is called Opalhouse. The products are coming to stores and online starting in April 2018, but we have a sneak peek of what's in store.
The eclectic collection will include 1,300 pieces with most items under $30, and features tons of jewel tones, textured accents, and objects inspired by travel (the design team hit up Aix-en-Provence, Lisbon, Paris and Mallorca for the spring release).
Over the past year, Target has been redefining its in-house brands, as well as launching new ones like mid-century inspired Project 62 and Chip and Joanna's farmhouse styled Hearth & Hand with Magnolia. "The launch of Opalhouse helps round out our Home assortment, making Target a destination for differentiated brands that guests can find only at Target, all at an incredible value," Mark Tritton, Target's chief merchandising officer says.
While Project 62 brings a West Elm look at a Target price point, you could say that Opalhouse is bringing the boho vibes of Anthropologie. Not a bad move when eclectic global style continues to dominate on design blogs and Instagram.
Opalhouse debuts at Target stores and online on April 8.