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The Color Factory is an Instagram Obsession Come to Life

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Tara BellucciNews and Culture Director
Tara BellucciNews and Culture Director
Tara is Apartment Therapy's News & Culture Director. When not scrolling through Instagram double-tapping pet pics and astrology memes, you'll find her thrift shopping around Boston, kayaking on the Charles, and trying not to buy more plants.
updated May 3, 2019
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(Image credit: Courtesy Color Factory)

Color lovers, you might want to book a trip to San Francisco ASAP: The latest must-visit destination is The Color Factory, and it’s probably already infiltrating your Instagram feed.

Inside the can’t miss it striped exterior, you’ll find a 12,000 square foot, pop-up “color experience.” Color Factory just opened on August 1, and tickets are selling out faster than you can say (or take a) Boomerang.

Dreamt up by Oh Happy Day’s Jordan Ferney, she partnered with artist Leah Rosenberg as creative director, and designer Erin Jang as art director to bring the colorful exhibit to life. The technicolor museum of sorts features 17 different experiences, all inspired by a hue. There’s an all-yellow ball pit (with 207,000 balls in total), a green room where you can scribble on the walls, and a space that’s filled top to bottom with blue balloons. Even the bathroom is in on the action, with a wall of custom whoopee cushions.

Best part: you don’t have to worry about snagging the perfect pic. You can register a card that works at the six photo booths throughout the space, so that they will get sent to you when you’re through.

Color Factory is the latest in the “doin’ it for the ‘gram” events, after

Museum of Ice Cream

Get a peek inside from the #colorfactoryco hashtag:


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August dates are currently sold out, but word is that September dates will be added. More info is available on Color Factory’s website.

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